The United States Rubber Company, makers of U.S. Royal brand tires was founded in 1892. The company later became Uniroyal Inc. and was eventually acquired by tire-giant, Michelin.

Like many industries, rubber production was diverted to military use because of scarce supply during World War II. The United States government placed a hold on the production of all rubber-based goods for civilian use. During that time, U.S. Rubber and its workers were dedicated to the manufacturing of war-time materials such as rubber soles for military personnel and truck and aircraft tires. At the end of the War, once government rationing was lifted, companies like U.S. Rubber returned to producing commercial goods.

This billboard design is roughly based on a post-war magazine ad announcing that U.S. Royal brand tires were back on the market for civilians. This particular design did not actually exist, but I tried to remain true to the style and overall feel of a U.S. Royal advertisement.

A billboard like this would have been used immediately after World War II.  I don’t have the exact year tire production was restarted, but I would assume this would be most appropriate for 1946.

Save and Print the Billboards

To use the images below on your own layout, simply save the images and print them on a color printer.  Typically, to save an image from the Web, right-click your mouse on the image and select “Save As”, “Save Target As” or something similar.  The specific process for saving the image may be slightly different depending on your individual Internet browser and setup.

Note: When printing anything in color for your layout, some types of printers work better than others. For example, the inks on images printed with an ink jet printer tend to run when then they come into contact with moisture (like glue or Dullcote). Color laser printers, and some photo printers tend to work best.