This billboard is for Red Heart dog food — “the only 3-flavor dog food”. I came across a number of magazine ads for Red Heart from the late 1940s and early 50s, including an ad featuring MGM’s Lassie, and stayed with the basic look of the campaign for this design. All of the print ads from the 40s and 50s were simply black, white and red. I found a later era ad that included color and decided to add some color for the billboard. Each Red Heart ad featured a different breed of dog.

Normally, I would provide a company history and background when providing a billboard design. In this case, I simply can’t find anything concrete on the company or the brand.

Save and Print the Billboard

To use the image below on your own layout, simply save the image and print it on a color printer.  Typically, to save an image from the Web, right-click your mouse on the image and select “Save As”, “Save Target As” or something similar.  The specific process for saving the image may be slightly different depending on your individual Internet browser and setup.